Mikhail ZeynalovLet's talk
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PerplexityConcept · Brand film · 3D · 2025700K+ views

AI, made approachable.

A lightweight 3D fluid-motion concept for Perplexity, the AI answer engine — inspired by Microsoft-style design language. Clean, soft, easy-to-read visuals, focused on smooth perception.

My role: 3D motion designer — Look development, and 3D together with Aleksandr Grishin.

The film00:29
01

One question carries the whole film.

Every shot is a step of a single search: asking, reading the answer, following the sources, discovering more. These are the lines that appear on screen, in order.

  1. “How is AI changing our everyday lives?”
  2. “12,000-year-old camel carvings rewrite Arabian desert history”
  3. “Plan your trip with personalized itineraries and tips — just share where you’re going and what you’re into.”
  4. “Where curiosity builds the future”
  5. “Your next breakthrough starts here”
02

Abstract, yet informative.

Fluid 3D forms and layered glass carry the interface — the search bar, the answer, the sources — so every frame stays readable while it moves.

The bar arrives
The bar arrives
The question, typed
The question, typed
The answer page
The answer page
Sources as a ribbon
Sources as a ribbon
Results with images
Results with images
The cursor
The cursor
Cards like pages
Cards like pages
The line
The line
The logo
The logo
03

A carefully chosen palette, for a calm film.

The project is built around fluid 3D forms and a carefully chosen colour palette, to create a calm, pleasant viewing experience: cool blues from frosted white to deep blue, and a single mint-green accent on the floating shapes.

Frost#f5fbfcGround and air
Ice#bfe0f4The glass panels
Sky#67c3ebLight through the glass
Cyan#22cee9Highlights and the cursor
Deep blue#1f84d3Depth inside the glass
Mint spark#13f7a8The only accent: floating shapes
04

Four frames that carry the film.

What each of them had to do.

The mark, unfolding
The mark, unfoldingThe film opens on a folded shape that opens like pages — the logo idea before the logo.
The question
The questionThe search bar comes first, and the question is typed into it: the story starts where using the product starts.
The answer, in layers
The answer, in layersThe answer page floats in stacked sheets of glass, with sources and shapes around it.
Discover
DiscoverCards from Discover tilt into frame, and the cursor leads the eye to the headline.
05

Soft motion language.

The goal was to keep the motion soft, readable and visually balanced. Each cut is an action in the product — send, open, click — so the film moves the way a search does.

SendThe send button is pressed, a ripple runs through the bar, and the answer page unrolls out of it.
Into the sourcesThe answer settles, then the camera drops into the source cards, which bend like a ribbon.
Follow the cursorThe cursor clicks a topic, whips across, and a stack of app cards flips past like pages.
Out to the lineThe last card rushes past the lens into blue, then white, and the closing line writes itself in.

Credits

  • Mikhail Zeynalov: 3D motion designer. Look development, and 3D together with Aleksandr Grishin.
  • Art direction: Aleksandr Grishin
  • 3D: Aleksandr Grishin
  • Sound design: Dmitry
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